Creating the PM Career at Passei Direto

Ricardo Guia
3 min readMar 22, 2020

The PM career can vary between different companies and markets. However, a lot of the skills listed here are applicable to any company or market. In our case we are an Edtech platform that helps more than 20M students in Brazil.

At Passei Direto it was necessary to create a more structured career path from the moment we started to grow our team.
Questions we received from PMs included:

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Ricardo Guia

Head of Product at Passei Direto and Founder of ArtishUp